Drapetomaniac

This is why when journalism, media and entertainment merge with technology, they need experts in technology - but they technologist shouldn't be left alone.

"Users grade 'Hancock'"... "Find out what users have to say."

I saw this as soon as I opened up Yahoo on July 2. Can you imagine being called a "user" while in line at the movies? "All users here ot see Hancock, the line begins here!" Or perhaps more appropriate for news readers? "Dear User, To renew your subscription...."

Programmers and technology oriented folks might feel comfortable running the news systems, but when it comes to creating the smallest bit of content you can see how a warm phrase like "readers" can easily be turned into the sterile and accurate "User."

At least we can hope it wasn't a writer that put the headline there.